You don't start a company because you have an exit strategy, you start a company because it's an obsession. The company simply has to exist. You hire people who you think will really love working in your company. You define how you will make money. You know your core competencies, and you focus on being amazing at them. That's what it takes to build a great business. At Workhabit, we're passionate about creating, and we got into business because we were building our own companies and really enjoyed working on other people's projects even while we were building successful businesses.
We feel there's a big difference between "understanding" technology, being able to knowledgeably talk about it, and having true "expertise." Workhabit quickly became a profitable company, and for nearly a decade we've enjoyed meeting fantastic people and working on projects with exceptional outcomes. Our goal is always to broaden the expertise we bring both to projects and the rest of our careers. We seek difficult endeavors, ones that have lots of complicated components in need of elegant solutions. We love a challenge because we want to work on things that teach us. That's the major difference between Workhabit and everyone else: we focus on learning, and we built a company obsessed with end results, staffed by passionate senior talent to get us there.